Improving Sales Effectiveness

phone+44 (0)845 226 4263 Consult@MeridianISE.com

CPG Customer and Sales Investments


Are you really maximising the return on your CPG Customer and Sales Investments?

Over the last five years Meridian has been developing the capability of many of the world’s leading CPG (Consumer Packaged Goods) companies.

All of our clients face issues relating to retailer compliance and execution of their trade support programmes. These issues tend to be in one or more of the following areas of investment;

  • ROI of Promotional Events
  • Field Sales & Merchandising ROI
  • New Product Distribution Build
  • “Quick Wins” or “Low Hanging Fruit”

In response to these different priorities and needs Meridian has launched a series of specific services designed to provide practical guidance to companies looking to maximise the impact of their customer investment and activity programmes, both on an ongoing basis and as a ‘one off’ exercise.

Each of these services is based on our unique CIM© (Customer Investment Maximiser) toolkit which manipulates and analyses retailer store level EPoS data to highlight and quantify opportunities. Using CIM© we have helped clients significantly improve the understanding and effectiveness of their trade investments in a range of channels, retailers and categories. We have shown them how to measure compliance at store level to central agreements and so enable compliance to be more effectively managed – demonstrably benefiting both supplier and retailer.

"Sounds interesting in principle – what should I do next?”

  • Find out more by following the links in the menu on the left of this page. In particular read about our Customer Investment Maximiser (CIM) approach, and how this could improve your sales ROI.
  • Learn about our Revenue Accelerator Workshop (RAW©), a bespoke half day event aimed at a mixed Sales and Customer marketing audience. Using a sample of your own EPoS data we highlight your own trade investment compliance gaps, calculate the potential for improvement and outline the action programme required.
  • Contact us now. Complete the Online Meeting Requestemail us or call us on+44 (0)208 849 8062. In less than an hour we will explain in detail what Meridian can do to improve the return on your sales investment.

 

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Head Office:
Meridianise
20-22 Wenlock Street
London
N1 7GU

+44 207 608 5750
Consult@MeridianISE.com

Technical Centre:
Meridianise
Room S8
Sparkhouse Studios
Ropewalk
Lincoln
LN6 7DQ

+44 1522 837 252
Consult@MeridianISE.com

england

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in the UK. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

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France Office:
Bâtiment B – 5ème étage,
21/23 rue de la Vanne,
92120 Montrouge,
France

+33 (0)172 700 000
www.daytona.fr

FranceMap

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in France. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

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Netherlands Office:
Generaal Vetterstraat 82,
1059 BW Amsterdam
the Netherlands

0031 (0)20 5437444 www.cosinebenelux.com

netherlands

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in the Netherlands. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

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Germany Office:
Cosine Germany,
Eimsbütteler Strasse 13,
22769 Hamburg,
Germany

GermanyMap

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in Germany. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

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Africa Office:
659 Pienaar Street
c/o Pienaar & Waterkloof Str.
Brooklyn, Pretoria 0181

AfricaMap

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in South Africa. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

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Mexico Office:
Av. Patriotismo no. 482
Col. San Pedro de los Pinos
Del. Benito Juarez C.P. 03800
México, DF

(52) (5) 36001250

MexicoMap

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in Mexico. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

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China Office:
Building 5,
NO.29 ShaJing Road,
200080,
Shanghai

(021) 25012752

ChinaMap

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in China. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.