Improving Sales Effectiveness

phone+44 (0)845 226 4263 Consult@MeridianISE.com

Testimonials

John Replogle (Sales Director, Guinness UK)
"The work that Meridian did for Guinness helped us take what was a burning platform, and redesign our sales force and give some structure and clarity to the process throughout. Meridian was very effective at helping us understand the issues, without spending a lot of time in the diagnostic phase and as a result we were able to move very quickly to where the big breakdowns were and implement the sales force re-design over a three month period. We worked hand in hand with the Meridian team throughout the process to arrive at collaborative solutions that were practical, applicable and implementable.

What Guinness UK has done, with Meridian's help, is create a focused professional sales team. They understand how they add value to the business, therefore they are more motivated and they are certainly more impactful in the call.

As for the results, they speak for themselves. We are performing better than we have before as a sales organisation within Guinness. We've got a stronger team with greater clarity and focus and we have achieved higher efficiency through new ways of working. Meridian has indeed given us a very clear framework and platform to drive sales growth into the new millennium.

Would I recommend Meridian? The answer is that clearly I would. I've already engaged Meridian for subsequent work to our first project, and I have recommended Meridian to our internal partners here, to Guinness in the US, Germany and Africa. One should then expect to see a lot of Meridian's work popping up around the globe.

I would say to anyone that for a piece of work that needs to be done with some speed, with intellect and insight, that is looking for input and analysis to give guidance and structure to it, Meridian can make an immense contribution to the game in order to help companies really rethink their formula for selling." 

Stephen Nelson (MD, Guinness UK) 
"Meridian offered us not only a detailed approach to sales effectiveness, but also the capacity and expertise to help with strategy ongoing. Many consultancies will claim this, but I think that Meridian has been outstanding in terms of working with us and developing a very clear set of principles on which we can build, in a remarkably short space of time. 
I would describe Meridian's approach as being analytical and systematic without being over conceptual. What they have done for us is to put together a very carefully constructed blueprint for how we really raise the effectiveness in outlet for distributing beer.

Overall I have been very pleased with the way Meridian has handled the whole project, and I would be happy to recommend them to other clients both outside our business and within Guinness."

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Head Office:
Meridianise
20-22 Wenlock Street
London
N1 7GU

+44 207 608 5750
Consult@MeridianISE.com

Technical Centre:
Meridianise
Room S8
Sparkhouse Studios
Ropewalk
Lincoln
LN6 7DQ

+44 1522 837 252
Consult@MeridianISE.com

england

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in the UK. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

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France Office:
Bâtiment B – 5ème étage,
21/23 rue de la Vanne,
92120 Montrouge,
France

+33 (0)172 700 000
www.daytona.fr

FranceMap

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in France. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

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Netherlands Office:
Generaal Vetterstraat 82,
1059 BW Amsterdam
the Netherlands

0031 (0)20 5437444 www.cosinebenelux.com

netherlands

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in the Netherlands. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

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Germany Office:
Cosine Germany,
Eimsbütteler Strasse 13,
22769 Hamburg,
Germany

GermanyMap

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in Germany. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

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Africa Office:
659 Pienaar Street
c/o Pienaar & Waterkloof Str.
Brooklyn, Pretoria 0181

AfricaMap

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in South Africa. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

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Mexico Office:
Av. Patriotismo no. 482
Col. San Pedro de los Pinos
Del. Benito Juarez C.P. 03800
México, DF

(52) (5) 36001250

MexicoMap

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in Mexico. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

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China Office:
Building 5,
NO.29 ShaJing Road,
200080,
Shanghai

(021) 25012752

ChinaMap

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in China. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.