John Williams (REXAM)
"We needed to find a consultancy firm with specific skills to help us generate new business and that's where Meridian's strength lies. They are not generalists but niche sales and marketing experts who will deal with specific issues within your organisation. What I saw from their work, and we use it to this day, was a clear methodology and set of processes for managing both a pipeline of new customers and a growing organisation. Meridian's analysis and implementation is strong and based in reality. It doesn't get too theoretical. It's practical and I like that.
If you can really get your sales and marketing organisations doing the right things, properly focused, you can increase their productivity and you will have a competitive advantage against your competition. If you have these issues within your sales and marketing organisations, there is no question in my mind that Meridian is one of the very best organisations to talk to and have in your business."