Testing Routes to Market
We support our clients in continually improving their sales effectiveness. With an ever changing commercial environment our clients’ channels and Routes to Market also need to adapt and refine.
We organise, manage and review tests for our clients to prove or disprove the effectiveness of differing routes to market. This allows our clients to then develop a robust business case based on real insight and data, to implement the strategy as effectively as possible.
Meridian can then either hand the project back to the client or continue to run and manage the sales effort on behalf of the client in the medium to long term.