TIE – Trade Investment Evaluation
Meridian offers an exploratory review of an organisation’s current trade spending as a first step in the process of improving ROI. This provides an initial indication of the likely ‘Size of Prize’ (SOP) which might be available to the organisation, should the decision be taken to proceed to a full project.
This SOP can comprise of two main elements - savings from stopping trade investments which provide an unacceptable level of ROI, and increased revenues resulting from improved targeting of elements which do work well (and often a combination of both!).
The exploratory TIE analysis is usually confined to one retailer and your top 10 skus*. It is usually completed within 2 weeks, depending on accessibility of data & final parameters.
The output will be a framework for the internal business case to proceed, including the Cost-Benefit case relating to the project itself.
To find out how you can benchmark your approach to maximising ROI on Trade Investments at outlet level against CPG best practice click here
*This may vary depending on category and range of skus