Improving Sales Effectiveness

phone+44 (0)845 226 4263 Consult@MeridianISE.com

TIE – Trade Investment Evaluation

Meridian offers an exploratory review of an organisation’s current trade spending as a first step in the process of improving ROI. This provides an initial indication of the likely ‘Size of Prize’ (SOP) which might be available to the organisation, should the decision be taken to proceed to a full project.

This SOP can comprise of two main elements - savings from stopping trade investments which provide an unacceptable level of ROI, and increased revenues resulting from improved targeting of elements which do work well (and often a combination of both!).

The exploratory TIE analysis is usually confined to one retailer and your top 10 skus*. It is usually completed within 2 weeks, depending on accessibility of data & final parameters.
The output will be a framework for the internal business case to proceed, including the Cost-Benefit case relating to the project itself.

To find out how you can benchmark your approach to maximising ROI on Trade Investments at outlet level against CPG best practice click here


*This may vary depending on category and range of skus

arrow

Read enough? Feel free to get in touch with us or request a call back

contactus btn callback btn

logo

Head Office:
Meridianise
20-22 Wenlock Street
London
N1 7GU

+44 207 608 5750
Consult@MeridianISE.com

Technical Centre:
Meridianise
Room S8
Sparkhouse Studios
Ropewalk
Lincoln
LN6 7DQ

+44 1522 837 252
Consult@MeridianISE.com

england

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in the UK. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

logo

France Office:
Bâtiment B – 5ème étage,
21/23 rue de la Vanne,
92120 Montrouge,
France

+33 (0)172 700 000
www.daytona.fr

FranceMap

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in France. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

logo

Netherlands Office:
Generaal Vetterstraat 82,
1059 BW Amsterdam
the Netherlands

0031 (0)20 5437444 www.cosinebenelux.com

netherlands

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in the Netherlands. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

logo

Germany Office:
Cosine Germany,
Eimsbütteler Strasse 13,
22769 Hamburg,
Germany

GermanyMap

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in Germany. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

logo

Africa Office:
659 Pienaar Street
c/o Pienaar & Waterkloof Str.
Brooklyn, Pretoria 0181

AfricaMap

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in South Africa. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

logo

Mexico Office:
Av. Patriotismo no. 482
Col. San Pedro de los Pinos
Del. Benito Juarez C.P. 03800
México, DF

(52) (5) 36001250

MexicoMap

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in Mexico. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.

logo

China Office:
Building 5,
NO.29 ShaJing Road,
200080,
Shanghai

(021) 25012752

ChinaMap

Through its sister company 20:20rdi, Meridian ISE has a worldwide strategic alliance with the Cosine group, and has associates working in Cosine’s office in China. Cosine is part of the Omnicom group of agencies, and Omnicom is the second largest multi service advertising agency group in the world. This alliance allows 20:20rdi to leverage the group’s international scale and provide a local service, using local market experts and speaking the local language.